FIVE CRITICAL REASONS WHY EVERY SPORTS PERSON SHOULD HAVE ONLINE PRESENCE.

BY ETTAH EMMANUEL O.

Here are five critical reasons why every sports person should have a presence on Facebook, Twitter (X), Instagram, and TikTok:

1. BRAND BUILDING: Social media allows athletes to create and promote their personal brand, increasing visibility and marketability. A strong online presence can lead to endorsement deals and sponsorship opportunities.
2. FAN ENGAGEMENT: Platforms like Instagram and TikTok enable direct interaction with fans, fostering a sense of community and loyalty. Engaging content can enhance fan support and create a dedicated following.
3. CAREER OPPORTUNITIES: Active participation on social media can open doors to various career opportunities, including partnerships, collaborations, and post-retirement ventures in media or coaching.
4. REAL-TIME COMMUNICATION : Twitter (X) is ideal for sharing updates and insights in real-time. Athletes can provide fans with immediate information about games, personal achievements, and behind-the-scenes moments.
5. MEMTAL HEALTH AND SUPPORT: Social media can serve as a platform for athletes to share their experiences and challenges, raising awareness about mental health issues in sports and connecting with others facing similar struggles.